The highest grade ruby is a true, intense, clear red. However, if this isn't your favorite red, lower grades of rubies offer some different colors. The lowest grade is my favorite, a translucent, glowing magenta. They're not light pink enough to be called pink sapphire (ruby is actually just a sapphire that's red) but they're really more pink than red. The Rose Cut Ruby Engagement Ring shows how great this color looks with yellow gold, and the Message of Love Ring combines it with 14k rose gold and custom stamped sterling silver for a casual, rustic look.
Here's a better look at it with a rose gold bezel on the Message of Love Ring.